Morgan Wallen’s new 36-track album was released on March 2nd.
Morgan Wallen’s ‘uncancelling’ is seemingly complete with Spotify and Hot Country (its largest playlist in the genre) back on board, promoting his latest album release, One Thing At A Time.
“You cannot deny that his music has connected with listeners at a core level and is among the most popular with Spotify users — particularly in the U.S.,” says Brittany Schaffer, Head of Nashville Label Partnerships and Music Strategy. “Morgan is introducing a new generation of listeners to country music, which makes this album release an even more exciting moment for the visibility of the genre. We’re thrilled to be able to celebrate the release of this new album with him.”
“Morgan wears his heart on his sleeve as an artist and songwriter, and he brings fans into his world through his lyrics,” adds Miller Guth, Artist & Label Partnerships Manager for Nashville. “We wanted to do just that—bring fans to an influential location of his past where they’ll get to know him even more and witness an unforgettable performance.”
In February 2021, Wallen was temporarily suspended from his label Big Loud Records, disqualified from major award shows, dropped from country music radio stations and removed from streaming platform playlists (including on Spotify) after footage emerged of him using a racial slur. He later apologised and stepped away from the spotlight, asking fans not to defend him for the time being and promising to take ownership of the consequences of his actions.
Despite the initial backlash, Spotify began quietly reinstating his tracks back into high-ranked country playlists by March but stopped short at Hot Country. Furthermore, Wallen was reinstated by his record label after a four-month suspension and his Dangerous: The Double Album proved to be the most popular album of 2021 after music sales skyrocketed in wake of the scandal.
Celebrating his new album, the 29-year-old recently returned to his former high school in Knoxville, Tennessee. Lucky students, faculty members and locals gathered on the school’s baseball field and enjoyed a surprised and unannounced pop-up concert from Wallen, which featured several songs from his new album and many of his country radio hits, such as Thought You Should Know, You Proof and More Than My Hometown.
Courtesy of Spotify and Hot Country, the students also enjoyed several of Wallen's favourite concessions, as well as a photo booth that transformed snaps into exclusive baseball cards.
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Wallen also presented the Gibbs High School principal with a check for $35,000 from the Morgan Wallen Foundation. The funds will go toward the school’s performing arts and sports programs, including the purchase of instruments for the choral and band department, as well as equipment for the sports department.
Just days away from landing in Australia for sold-out headline shows in Sydney, Melbourne, and at CMC Rocks QLD, Wallen’s new 36-track album features collaborations with Eric Church (Man Made a Bar), HARDY (In the Bible), and ERNEST (Cowgirls).
Keep up to date with Morgan Wallen on his Facebook page here.