Why Zach Bryan's New Song Isn't Available On Spotify Or Apple Music

Zach Bryan

On Friday (12 June), Zach Bryan surprise released a new single, but there’s a catch: it’s not on Spotify, Apple Music, or any other streaming service. The new song, Breakfast in Bed, is only available to enjoy via an intimate music video posted on Bryan’s YouTube channel.

The Something in the Orange star hasn’t commented on why the song is only available to hear on YouTube. Fans might not hear anything about the decision, or if it’ll come to streaming anytime soon, as Bryan deactivated his social media accounts last month and hasn’t yet returned.

You can watch the music video for Breakfast in Bed below.

As Stereogum notes, this isn’t the first time that Bryan has exclusively posted a new song on YouTube. He’s previously shared new music “without warning or context,” the publication notes, and some of it “never even appears on streaming services.”

Breakfast in Bed follows a busy period for Bryan. He released a new album, the 24-song With Heaven on Top, in January, as well as a solo, acoustic rendition of the record. Days later, he unveiled the surprise track, Pocket Change. A few months later, he’s returned with another surprise.

Zach Bryan is famous and adored for his stripped-back production and blunt, emotional songwriting. He’s built a career on songs that feel personal without being overly polished, helping him stand out in the modern country scene and gain mainstream appeal.

The singer-songwriter has been on tour since March, taking his prolific catalogue across the US, Europe, and the UK. The lengthy stadium run concludes on Saturday, 10 October, at the Jordan-Hare Stadium in Auburn, Alabama.

For Australian fans, seeing Bryan tour internationally but, thus far, with no tour dates Down Under, speculation arose that he might headline Strummingbird—it’s since been confirmed that Post Malone is headlining this year’s festival.

Bryan made his Australian debut in December 2023, performing for one night only at Melbourne’s Flemington Racecourse.

He performed exclusively as part of the Victorian government’s ALWAYS LIVE music program and was joined by surprise guests Dermot Kennedy and former Formula 1 icon Daniel Ricciardo. Bryan hasn’t returned for more shows since.