'Cross Country' is due for release on September 9
Ahead of the release of his debut album, Cross Country, on September 9, genre-bending artist Breland has released his new single Natural.
He shared on social media, “Let’s goooo!!! I’m so excited for y’all to hear what I’ve been working on for the past two and half years.”
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The upcoming project takes its name from Breland’s previously released, autobiographical track of the same name, which spawned a revisited version featuring Mickey Guyton in March of 2021. The song was written by Breland, Sam Summer, Sean Small, and Will Gittens.
Breland said, "The song is my personal story about how I became an artist, but Cross Country the movement is about redefining genre to dismantle music boundaries and inspire dialogue. Anything that's involving elements of country, songwriting, storytelling, instrumentation, and hip hop or R&B or dance or rock or whatever would fall under this umbrella term of cross country that kind of redefines what genre is.”
He added, "There are a lot of stories that never get told that need to be told. Music is one of those things that unites people and gives us common ground and so regardless of where you're from or what you believe in, what you look like, those moments where you're listening to a song with someone, or in a group of people, or when you're creating that song, the boundaries that we were taught to believe in disappear."
In addition to Cross Country, which combines country, hip hop, R&B, gospel and pop, the debut record will also include previously released singles Throw It Back (featuring Keith Urban) and Praise The Lord (featuring Thomas Rhett), which debuted at the 2022 ACM Awards in Las Vegas.
Breland first gained notoriety in 2020 with his hip-hop and country hybrid hit My Truck, which went #1 on Spotify’s Global Viral 50 in 2019 before earning a remix that featured Sam Hunt. Both versions of the song are found on his Breland EP, released in May 2020. He also released the EP, Rage & Sorrow, in June 2020.
Keep up to date with everything Breland and follow him on Facebook here.