"With a number of events and activations still running, we expect to reach over $600,000 when all the counting’s done!"
Organisers behind Ausmusic T-shirt Day have revealed that this year's fundraising campaign has raised an estimated $600,000+ for music workers in crisis, setting a new record.
Held on Friday the 18th of November, music lovers from all over the country wore their favourite merch and celebrated the incredible work of Support Act who aid musicians, managers, crew and music workers through crisis relief, mental health and wellbeing programs, funeral support, and the Support Act Wellbeing Helpline.
From major artists to industry heads, it seems that Support Act has had their biggest year yet, with support coming in at every angle. Some of Australia's favourite faces threw their weight behind the cause, including Chris Hemsworth, Jessica Mauboy, Darren Hayes, Casey Donovan and Kylie Minogue.
Over 700 fundraisers took part in the event, from individual legends and major organisations. Sennheiser ANZ, YouTube Music/YouTube/Google AU, and Cold Chisel were the three biggest fundraising groups, raising over $65,000 collectively.
Clive Miller, CEO of Support Act, explains: “We’re incredibly grateful to everyone who took part in this year’s campaign and to have the backing of the entire industry getting behind the cause. From individual fundraisers to major corporations, everyone had a hand in making the day such a success and helping us achieve our goal of celebrating Australian music and raising funds to help music workers in need.
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“A special thanks to our partners ARIA and triple j; our wonderful Ambassadors and Champions who really rallied behind the cause; to Mushroom Creative House and all of the artists who took part in our 'next level' marketing campaign; to Bree ‘Little Butten’ Buttenshaw for bringing the wonderful Uncle Frog to life; and to our Premium T-Shirt designers and partners, Love Police ATM and Gildan Brands, for creating such amazing merch.
"To Spotify, Meta, Southern Cross Austereo, Peach, The Music, The Music Network, The Chats, Sounds Australia, Wrangler, and our Fundraising Advisory Committee, we thank you for your additional support.
“Our website will remain open for a few more weeks, so it's not too late to donate or to remit funds from your own fundraising events or merch sales. With a number of events and activations still running, we expect to reach over $600,000 when all the counting’s done!”
Contribute to the cause here.