Founded: 2010
Location: Australia
What So Not is an electronic music project by Australian record producer Emoh Instead (stage name of Christopher John Emerson). What So Not has toured the world, playing in various festivals, including Coachella Valley Music and Arts Festival, Pukkelpop, Ultra Music Festival and Lollapalooza. What So Not is best known for his hits such as Innerbloom (What So Not Remix) (by RÜFÜS DU SOL),"Gemini" (featuring George Maple), "Jaguar", "High You Are" and "Tell Me" (with RL Grime). He has featured on charts such as the Australian Singles Chart, Triple J Hottest 100, and USA iTunes Dance Album chart. He released his debut album titled Not All the Beautiful Things on 9 March 2018.
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