VIDEO PREMIERE: Ruby Gilbert - 'Goddamn Fool'

Ruby Gilbert isn’t here to sugarcoat it. In her latest single Goddamn Fool, out tomorrow, the singer-songwriter leans all the way into the heartbreak, reckoning, and slow-burning fallout of being outplayed in love. But don’t expect self-pity, this track doesn’t beg for forgiveness. It owns the fall with a steady eye and a quiet fire.

“It’s about karmic justice; being outplayed, knowing you had it coming, and accepting the fall without asking for forgiveness or redemption,” Gilbert says. And true to her word, Goddamn Fool doesn’t flinch. The track unfolds like a modern western with a femme fatale at the centre: gritty, graceful, and laced with menace.

Backed by the dusty twang of banjo, gritty electric guitar, and layered acoustic tones, Goddamn Fool is a striking sonic. The influence of 60s and 70s Spaghetti Westerns is unmistakable, but this isn’t a throwback, it’s more like a country-noir fever dream. 

The music video for Goddamn Fool deepens the mystique. Set in a gallery space, Gilbert is posed like a living memory, a woman in a curated heartbreak. As the song builds, so does the tension, as she steps out of her frame, drifting through the room and reclaiming her place not as a relic of someone else’s past, but as a narrator in full control of the story. It’s striking, strange, and almost blurs the lines between performance, memory, and reckoning.

Gilbert has steadily built a cult following off the back of her unique storytelling style. From her debut EP Dearly Beloved to sync deals with Netflix and ABC, and festival appearances at BIGSOUND, Gympie Music Muster and TEDx, she’s carved out her own lane at the intersection of folk, noir, and desert western.

With Goddamn Fool, Ruby Gilbert doesn’t just tell a story, she walks you through the wreckage and makes sure you feel every note. It’s a track for the wronged, the wrecked, and the ones still standing after the dust settles.