Taylor Swift Tour On-Sale Postponed After Demand Crashes Ticketing

18 November 2022 | 12:18 pm | Mary Varvaris

"I apologise to all our fans."

(Source: Twitter)

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If you've been trying to buy Taylor Swift tickets to her Eras US tour in March 2023, you might have been extremely unlucky.

Due to unprecedented demand, the pre-sale link for the Love Story singer's tour crashed earlier this week. 

Ticketmaster responded to fans' concerns with the statement, "We are aware fans may be experiencing intermittent issues with the site and are urgently working to resolve". 

Some fans waited for eight hours in the pre-sale and were charged multiple times as the platform crashed, making it impossible for fans to purchase tickets. Many fans complained about not being able to access the sale even with the pre-sale code. 

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After the unexpected crash during the pre-sale, Ticketmaster has now declared that the general public on-sale, which was supposed to begin tomorrow, is off. "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled," the official Ticketmaster account tweeted.

To make matters worse for the ticketing monolith, over 33,000 people have signed a petition for the US Department Of Justice to investigate Ticketmaster and its owners, Live Nation, for "routinely abusing their market power to screw over concert-goers, sports fans, artists, venues, and other ticket companies. It's time for the Department of Justice (DOJ) to investigate their conduct and move to break them up."

The Live Nation Chairman and Liberty Media CEO Greg Maffei has responded to the ticketing crisis, per Digital Music News.

"First, all the Live Nation team is sympathetic that, the long wait times and fans who couldn't get what they wanted. Reality is, it's a function of the massive demand that Taylor Swift has. The site was supposed to be opened up for 1.5 million verified Taylor Swift fans," he said.

"We had 14 million people hit the site – including bots, another story, which are not supposed to be there. And despite all the challenges and the breakdowns, we did sell over two million tickets that day. We could have filled 900 stadiums. And the reality is this is not actually a Live Nation-promoted concert. 

"I apologize to all our fans. We are working hard on this, and again, building capacity for peak demand is something we attempt to do. But this exceeded every expectation. And the reality is Taylor Swift hasn't been on the road for three or four years, and that's caused a huge issue."

There's no word on when the general public sale will begin.