Luke Bryan Talks Of Being Past His Peak

The career of a musician is a rollercoaster of events, and Luke Bryan believes that the rapid peaks are behind him.

Joining as a guest on the Joe Rogan Experience podcast, the country music superstar got candid on his career, speaking with Rogan about comparison as a thief of joy, and the navigation of fame.  "Every artist hits their peak," Bryan stated, recalling a time when he consistently sold out football stadiums. "I know that's my peak... I’m a realist."

Bryan, whose latest album Mind of a Country Boy was released in September, expressed hesitance about its release, fearing that declining album sales and shifting music industry dynamics might attract negative press. 

"I didn't wanna put the damn album out, because the reality is, I'm not at the height," he confessed to Rogan. "... So we put the album out, and I said, 'You know what, no albums sell. Nothing sells anymore."

"So I knew there was gonna be a negative take on the album. I knew something negative would come by me putting the album out, based on, it may not sell. And it sold .... it did what I thought it would do," he said.

Bryan also touched on the challenges artists face in today’s media landscape. This concern came after a recent interview where his remarks about Beyoncé and the CMA Awards were misinterpreted, with the public believing he may have been snubbing the country-converted songstress. 

Despite his recognition of a waning spotlight, Bryan remains a prominent figure in country music, with a career spanning over a decade and numerous accolades, including multiple "Entertainer of the Year" awards.

Taking his solidified reputation, Bryan has also branched out, collaborating with apparel brand Jockey to open a coffee store in Nashville. The shop, named Coopers 12South will open in late November. Earlier in the year, Bryan was also recognised for his philanthropy, with Williamson Medical Center naming a wing after him in honour of his support to the clinic.