Brittney Spencer In Victoria’s Secret New ‘Undefinable’ Campaign

Country artist, Brittney Spencer appears in Victoria’s Secret’s new ‘Undefinable’ campaign – a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives.

The inspiration behind the global campaign and authentic stories shared throughout are part of the brand's dedication to evolving, listening, and reinforcing that beauty was always for the individual to define. The campaign talent speak from their personal experiences and address the importance of recognising that women are undefinable by anyone but themselves.

still not over this 🥹💛 https://t.co/U0jW3yxEkE

— Brittney Spencer (@BrittNicx) October 22, 2022

Also in the campaign is model Bella Hadid, activist and model Bethann Hardison, athlete, motivational speaker and personal trainer Femita Ayanbeku, model Valentina Sampaio and athlete Rose Namajunas.

For decades, society and institutions—including ours—defined very narrow expressions that represented beauty, sexiness, and self-worth for women. The truth is the only person who can genuinely define a woman is herself. Tell us, what makes you #Undefinable? pic.twitter.com/FtxiiIBWXS

— Victoria's Secret (@VictoriasSecret) October 3, 2022

On October 5, the Sober & Skinny singer shared an empowering message via social media alongside a video of her in her underwear, shot by photographer and director Harley Weir.

“Being a plus size woman, I just didn’t see a whole lot of people that looked like me represented in music,” Spencer says in the video. “I used to tell myself good things wouldn’t really happen for me until I looked more beautiful. There are so many ways to be and feel like a woman.”  

She captioned, “For a long time, I internalized the stigmas, limitations and unreasonable beauty standards echoed around the subject of size/weight and beauty. I don’t claim to be way above this now, but like most of you, I’m journeying through… learning and unlearning a lot. None of us, no matter the body type, are too big or small to take up space in this world just as we are, in the bodies we’re in, because beauty is undefinable.”

for a long time, i internalized the stigmas, limitations & unreasonable beauty standards echoed around size/weight & beauty. none of us are too big or small to take up space in this world just as we are, in the bodies we’re in, bc beauty is undefinable.@VictoriasSecret pic.twitter.com/M56uJAzxrH

— Brittney Spencer (@BrittNicx) October 4, 2022

Spencer is set to play CMC Rocks QLD in March next year alongside headliners Morgan Wallen, Zac Brown Band – in their only Australian appearance – and Kip Moore.

Spencer has been enamoured with country music ever since she discovered The Chicks as a 15-year-old. She moved from Baltimore to Nashville in 2013 to pursue her dream of writing and performing country music. She first gained attention via social media, after her cover of The Highwomen’s Crowded Table was praised and retweeted by Maren Morris and Amanda Shires. 

Her 2021 single Sober & Skinny followed her 2020 EP Compassion, which garnered over 6 million streams across all platforms. Spencer has toured, opened for and/or performed with artists such as Carrie Underwood, Willie Nelson, Brandi Carlile, Jason Isbell & The 400 Unit, Reba McEntire and Megan Thee Stallion, to name a few.

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