Countrytown Welcomes New Content Director Megan Hopkins

Australia’s #1 Country music platform Countrytown is excited to announce the appointment of Megan Hopkins to the new role of Content Director. Hopkins is one of Australia’s most respected country music identities, most recently as Digital Content Manager at Kix Country and has been a key champion of the genre throughout its exponential growth in Australia over the past few years. 

“Having the opportunity to steer the editorial direction of Australia’s most influential country music publication is a dream come true,” said Hopkins. “The Countrytown Hot 50 is the bible for Australian country artists every week, and I look forward to using the platform to continue converting mainstream Australians to country music.

“Countrytown is here to bring Nashville to Australia and send Australia to Nashville. I am excited to shine a light on the best local and international talent and platform everything that’s great about truly great artists telling their stories through their songs.”

Hopkins will take up the position on Monday, November 25.

The move comes at a pivotal time for Countrytown, which has enjoyed explosive growth both here and internationally over the last few years after its founding in 2021 by Australian music media company SGC Media.

Home to Australia’s most visited music media outlet, TheMusic.com.au, gen-z focused Purple Sneakers and its most recent acquisition, social video content platform Where To Network, the additional investment in Countrytown will ensure the brand can expand its presence both on the web and across other digital channels. 

“The opportunity to work with Megan is one that I am still pinching myself over,” said SGC Media CEO Stephen Green. “Not only is she one of the world’s great humans, but she has incredible musical ears and is a true tastemaker in every sense of the word.

“She has dedicated her life to the genre, and if there’s an artist she hasn’t heard or an event she hasn’t attended, you can bet it’s already on her to-do list. As we run head first into 2025, there’s nobody I trust more with the Countrytown brand, and I’m genuinely excited about what we can achieve together.”

Hopkins’ appointment comes after a flurry of activity for SGC Media as it readies its 2025 plans with the Where To Network acquisition last week. TheMusic.com.au also announced near-record audience figures for October, cementing its place as Australia’s leading voice in the music media space.

Follow all the action on Countrytown’s Instagram and Facebook, and follow the Countrytown playlists on Spotify and Apple Music.