You Fool by Jemma Beech – Premiere

10 November 2022 | 10:48 am | Mallory Arbour

'You Fool' is out November 11

(Image: Supplied)

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Returning with her first release in over a year, singer-songwriter Jemma Beech is set to drop her new single, You Fool, on Friday, November 11. Ahead of its release, Countrytown today has your first listen as well as look at the accompanying music video in this exclusive premiere.

You Fool is a light-hearted introspection on Jemma’s relationship track record. The single’s infectious groove and feel-good lyrics are the result of a co-writing session between Jemma, producer Rod McCormack and Nashville-based Sally Barris.

“We caught up with Rod’s Nashville songwriting friend Sally Barris to write,” Jemma explains. “I was away for the beginning of this co-write but once I was in the studio with Rod, I added my input on a few lines and arrangement in the second verse.”

She adds, “After writing one song prior with the pair they had enough of a gauge on where my life’s stories and challenges sat in finding love. As a vulnerable songwriter myself it felt right to be as honest and open as I could be.”

After growing up in the quiet town of Yanderra, NSW, then detouring through the coal mines of Pilbara, WA, via dump truck driving, Jemma now calls Singleton home. The country town on the edge of New South Wales’ wine country is the backdrop to the You Fool video clip. 

Jemma says, “This is where I’ve lived for 1.5 years and made great friendships with the community, like Sarah Moffitt who owns the boutique store Vintage Jones and Brad and Shane from the Caledonian Hotel, both locations are scenes from the music video in the town of Singleton NSW.”

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Despite having powerhouse director Jeremy Minett (Eyes and Ears Creative) at the helm, production was not always smooth sailing.

She adds, “For this music video we had so many ideas and once a plan was set something would happen like someone, we locked in to be an extra would cancel or we couldn’t get a full crowd for extras, as it was short notice. But we finally came up with a plan and it was perfect, and we are all super happy with how it turned out.”

Having fallen in love with music at three years old, Jemma was inspired by 90s country queens like Trisha Yearwood, Shania Twain and The Chicks growing up. It wasn’t, however, until she attended the 2015 Senior Academy of Country Music in Tamworth where her music career began taking centre stage.

She released her debut album, That’s Just Me, in 2018. It topped the iTunes Country Album chart and came in at #19 on the ARIA Country Album chart. Its highly autobiographical songs told Jemma’s story, as she captivated listeners with her blend of classic and modern country.

She’s shared those songs on stages with Sara Storer, The Sunny Cowgirls, Shannon Noll and more recently, Andrew Farriss, at the 50th Tamworth Country Music Festival. She’ll launch You Fool with a free show at the Caledonian Hotel in Singleton on Friday 11th of November.


Follow Jemma Beech on her Facebook page here.