While Kendrick Lamar is headlining the highly anticipated Super Bowl Halftime Show next Sunday (9 February), country music superstar Shaboozey will have his own moment in the spotlight.

The A Bar Song singer has scored a coveted advertisement spot for next weekend’s sporting event, starring in a new ad for Nerds Gummy Clusters. According to reports, 30-second advertisements that air during the Super Bowl are selling for $7 million.

The full advertisement hasn’t been posted online yet, but you can check out a 15-second teaser below.

In the teaser, Shaboozey prepares for a video shoot and eats a Nerds Gummy Cluster. A snippet of old music plays from a speaker behind him, and the colourful sweets are scattered around him, eventually taking over his guitar.

Variety reports that the Nerds commercial starring Shaboozey will air during the third quarter of the Super Bowl. In the video below, the singer strums a few chords.

Shaboozey will return to our screens this weekend at the 2025 Grammy Awards (2 February). He’s nominated for five awards, including the prestigious Song of the Year and Best New Artist awards.

While he’s known for his breakthrough hit A Bar Song (Tipsy), there’s a new Shaboozey song that’s been sent to radio: Good News.

The single is the first taste of new music from Shaboozey since the release of his RIAA-Gold certified album Where I’ve Been, Isn’t Where I’m Going.

Good News showcases the singer’s beloved, now signature sound, which he developed with collaborators Nevin Sastry and Sean Cook. With heartfelt vocals, Shaboozey shines above acoustic guitar, fiddle, and pedal steel.

In the Countrytown Hot 50 of 2024, Shaboozey's inescapable A Bar Song (Tipsy) was revealed as the hottest song of the year. The track was a huge crossover success, taking over mainstream radio and securing the top spot on country radio in a stellar year for the singer.