Kane Brown Launches His Own Breakfast Cereal

Kane Brown has partnered with PLB Sports & Entertainment to launch his own breakfast cereal, Kane Krunch. The American singer announced the cocoa rice cereal via a social media post.

Brown says, "Getting to work with the team to create my own cereal is one of the coolest things I've ever gotten to do, You can ask my family, but we truly are a big cereal household and I'm excited for my fans to be able to try it and get to share breakfast with me too."

A portion of the proceeds from the sale of cereal will benefit Brown’s charitable activities, including supporting the United States armed forces, youth and affordable housing initiatives.

PLBSE President and CEO Ty Ballou adds, "Kane Brown has been a star on the stage for years, but now will be a star at the breakfast table. Working with Kane and his team on this project to bring the Kane Brown brand to retail has been great and we continue to be able to support our partners' philanthropic initiatives as well – so it truly is a win-win-win."

The cereal is only be available in Wegman’s stores in the US and online. A two pack of Kane Krunch will set you back $19.99 US, with merch bundles also available.

Brown recently dropped his latest single, Like I Love Country Music. Co-written with Jordan Schmidt, Taylor Phillips and Matt McGinn, the summer-ready anthem namechecks various ’90s country songs. Like I Love Country Music is from his new album, expected out later this year.

Brown will headline CMC Rocks QLD 2022 this September alongside Brad Paisley and Morgan Evans. He also has a run of Australian and New Zealand shows booked where he will be joined by US country / hip hop artist Blanco Brown and fellow US vocal powerhouse trio Restless Road.

Fans can purchase Kane Krunch here – Australian shipping starts at $21 US.

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Keep up to date with Kane Brown on his Facebook page here.