Max JacksonMax Jackson joins TOBE Artists in an exclusive Full-Service Management & Booking Partnership.
Announced today, the acclaimed Australian country star has been welcomed into the fold alongside Bree Moran as her Day-to-Day Artist Manager, leading the everyday management of the singer’s career alongside the wider TOBE team.
Meanwhile, TOBE will oversee “every aspect” of her career, including “management, live touring, bookings, commercial partnerships, brand development, recording strategy, international growth and long-term business development.”
TOBE Artists, a full-service artist management and creative company, also manages the careers of fellow country stars James Johnston and Zac & George.
In a statement, TOBE’s Chief Artist Officer, Beau Thomas, said of the addition of Jackson and Moran to the company’s roster, “Max is one of Australia’s outstanding country artists. She’s authentic, she’s respected, she’s an exceptional performer, and she’s only scratching the surface of what she’s capable of achieving.
“Equally, Bree is someone we’ve identified as having the leadership, judgement, work ethic and values to become an outstanding artist manager. Bringing her into TOBE ARTISTS isn’t simply filling a role – it’s investing in a great person who we believe can make a real impact on Max’s career and within our business.”
Thomas concluded, “Great artists deserve great teams. Our role is to surround exceptional artists with exceptional people and give them the support, strategy and opportunity to build careers that last.”
Jackson shared admiration for the work of TOBE Artists and described the company as the “obvious home” for the next chapter of her career.
“I’m incredibly proud to be joining the TOBE ARTISTS roster, joining forces with Beau Thomas and welcoming Bree Moran as my Day-to-Day Artist Manager,” Jackson said.
She continued, “I’ve admired Beau’s work with artists like James Johnston and Zac & George over recent years, particularly his global focus and strategic thinking. When I found myself ready for change and a new direction, TOBE, with Beau and Bree, felt like the obvious home for this next chapter.
“What was most important to me was surrounding myself with people who could not only see my vision but challenge me to think bigger and push it further. We’ve already been working together behind the scenes, and I genuinely believe we’ve found the right combination of people to take this next chapter forward.”
Moran added, “I’m incredibly excited to be joining TOBE ARTISTS and stepping into this role with Max.
“I’m looking forward to leading with passion, encouragement and a genuine belief in Max, her music and the message she wants to share. She has an exciting vision for where she wants to take her career, and I’m proud to have the opportunity to help build that next chapter alongside her.
“The opportunity to work alongside and learn from Beau and the TOBE ARTISTS team, and their experience building artists and careers from the ground up, is something I really value. TOBE is creating an environment that encourages artists to dream bigger and gives them the team and support to turn that ambition into something real.”
Max Jackson recently embarked on her massive Dangerous In Denim national tour, titled after the ARIA #1 Australian Country Music album of the same name. Throughout July, she also opened shows for Brad Cox on his Multiple Dimensions Australian tour.
