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VIDEO PREMIERE: Bryce Sainty - 'Coast'

20 November 2023 | 11:03 am | Mary Varvaris

'Coast' is already making its way through country music playlists, and today, Countrytown premieres the music video.

Bryce Sainty

Bryce Sainty (Source: Supplied)

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Bryce Sainty’s new single, Coast, was sent to radio ten days ago, but today, Countrytown is exclusively premiering the accompanying music video.

Sweet, romantic and packed with sunshine, the new music video from Bryce Sainty is a glowing, optimistic package for all the lovers out there. Soundtracking a young couple’s summer love, Sainty’s latest video was produced by Jeremy Minett from Eyes and Ears Creative and filmed on the Central Coast at Pearl Beach. You can watch the clip below.

The summery Coast was co-written by Melanie Dyer and already features on the Spotify New Music Friday playlist and Apple Music’s Aussie Country, Today’s County, Little Bit Country and New Music Daily playlists.

Coast is a personal reflection of my life, raised in a small coastal town and the summers I spent growing up,” Sainty commented in a press release. “The single was actually written as a last-minute writing session with Melanie Dyer the day before we started recording,” Sainty said about the song recorded with producer Rod McCormack (Lee Kernaghan, Gina Jeffreys).

He continued, “I have written a few singles with Mel, and when I had the idea of Coast, I knew Mel would be the perfect person to write this track with. We had a blast putting this together.”

On the song’s thematic content, he added, “It’s easy to go through life at a hundred miles an hour, but when that right person comes along, it makes you stop and enjoy the moment.”

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The music video for Coast arrives as Sainty prepares to embark on his forthcoming tour dates, starting with Cruisin’ Country music festival in early December, followed by Mingara Christmas Under The Stars and Tamworth Country Music Festival. You can find the dates below and purchase tickets here.

Still in the early stages of his career, you wouldn’t know it when Sainty has already accumulated over three million streams and has toured with Australian royalty in The Wolfe BrothersThe Whitlams’ Tim Freedman, and Andrew Farriss of INXS fame.  



Friday 1 December – Friday 8th December - Cruisin’ Country Festival

Friday 22 December - Mingara Christmas Under The Stars – Central Coast, NSW

Monday 22 January - Tamworth Country Music Festival – Moonshiners – Tamworth, NSW