"'Bring It On' is an empowering anthem about standing up for yourself and finding the strength to fight for the life you deserve. I really hope this song inspires others to do just that!”
Two-time CMAA Golden Guitar ‘Female Artist of the Year’ finalist and vocal powerhouse, Hayley Jensen, is set to drop her powerful new single, Bring It On, this Friday. The song as well as the accompanying music video premieres today exclusively on Countrytown ahead of its official April 21 release.
Co-written with Joni Delaurier, with whom Hayley wrote her Australian #1 CountryTown Hot 50 airplay single Karma, Bring It On is full of groove and swagger, capturing Jensen’s unique, signature style of country to a tee. And just as we’ve come to expect from Hayley, it also contains a passionate message:
"We’ve all felt undervalued, underestimated and taken advantage of at some point in our lives. Just as we’ve all had self-doubt and questioned our worth. Bring It On is an empowering anthem about standing up for yourself and finding the strength to fight for the life you deserve. I really hope this song inspires others to do just that!” says Hayley.
Accompanying the song is a punchy music video scripted by Hayley and produced by Blacklist Productions. Star of the video - Hayley’s ‘fighting spirit’ - is World IBF #11 Female Boxing Champion, Viviana Ruiz, who’s own personal story of persecution and determination resonates impeccably with the theme of the song.
Viviana moved from Columbia to create a better life for herself and her family. With little English and a University Degree that was no use to her here, she started boxing in her 30’s. Many told her “sorry darling you are way too old to start now” and “sorry love women’s boxing isn’t really a thing”, but she’s proved them all wrong.
“She’s faced enormous adversity in her career - women in professional sport face many of the same challenges as women in music - add to that the cultural barriers she’s had to smash through, but she keeps fighting back and so do I!” says Hayley.
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Watch the video below or via the link here.
Returning to her roots, Hayley partnered with MGM Distribution who helped launch her debut independent album, Note To Self in 2006, after she placed 4th in Australian Idol. Since then, she’s had a hugely successful career in music and business. And, with a Double Degree in Economics and Management under her belt, along with prior experience in the corporate world, she’s well equipped to oversee the business side of her career.
"Going independent at this point in my career was a big call, but it allows me to make the creative & business decisions that are right for me. MGM has been a trusted, professional partner through the years, so I’m excited to work more closely with Michael Chase and the team to achieve new heights - bring it on!” says Hayley.
Bring It On was produced by Troy Kokol at Reluctant Cowboy Records, Canada, who was also at the helm on her ARIA #1 Country Album, Breakin' Hearts, which re-entered the Top 10 on multiple occasions. Eight radio hits were lifted from the record, including the title track (which was a #1 on the CountryTown Hot 50 airplay chart and added to Spotify’s ‘Fresh Country’ playlist), Better Than That and Karma - one of the most played songs on SiriusXM CBC Music/Top of The Country across North America.
Fans can catch Hayley performing in 2023 at the Charters Towers Country Music Festival (Apr. 29), Gympie Music Muster (Apr. 27), Great Cattle Dog Muster (Sep. 9), Texas QLD Country Music Festival (Sep. 22), Lights On The Hill (Sep. 29-30) and Cruisin’ Country (Dec. 1-8), along with more new music on the way. Tickets available via her website.
Keep up to date with everything Hayley Jensen and follow her on Facebook here.